Posts Tagged ‘Travel Agents’

Cruises Becoming Increasingly Popular Among Younger Holidaymakers

Zenith

Zenith (Photo credit: lotsemann)

A new study aiming to discover the holiday preferences among young Britons has revealed an increase in the popularity of cruises among young adult holidaymakers.

The research was carried out and released by www.bonvoyage.co.uk; the site polled a total of 1,647 UK adults aged 18-30 on their recent holiday choices. Of those questioned, 17% stated that they had been on a cruise holiday within the past five years. 61% of these people went on the cruise with their parents and other family members, whilst 22% cruised with a partner, and 11% went as a group of friends. 5% stated that they went on the cruise alone as a part of a solo travelling gap year or work experience.

When asked if they would go on a cruise holiday again, 88% said that they would do so, with 9% stating they had already begun the booking and planning process of their next cruise. When asked to choose the main reasons as to why booking another cruise holiday appeals to them, the top answers emerged as follows:

1.       The varied activities offered on board (62%)

2.       The money-saving aspects of an all-inclusive cruise (food/drink/entertainment etc.) (54%)

3.       Less stressful to organize and book excursions (44%)

4.       The opportunity to visit multiple destinations in one holiday (37%)

5.       More appealing than alternative holiday options (23%)

bonvoyage.co.uk also noticed a 38% increase in the number of 18-30 year olds booking cruises over the past year.

Steph Curtin, Cruise Development Manager at bonvoyage.co.uk, made the following comments regarding the findings of the study:

“I cannot say that I am at all surprised that the popularity of cruises seems to be rising among the 18-30s, who are clearly bored with the traditional types of beach holidays that seem to be associated with their age groups. The fact is, that for the same price as a 2 week self-catering beach holiday, someone could get a really great all inclusive cruise.”

She continued, “There may be some sort of stereotype that cruises are only for middle-aged and elderly holiday makers, but cruise companies are continually introducing new activities and forms of entertainment on board. There are also more excursions targeted at younger people being offered to customers on board many ships.”

Anecdotally, Cruise Market Watch expects the importance of reason #2 to grow as price of air travel and hotel have increased recently relative to the price of a cruise.

Best time to purchase a European cruise

Cruise prices vary not only based on destination, number of nights booked, cabin type and ship segment but are also dependent on the season you set sail and how far in advance you buy. The same cruise itinerary can cost you a lot less per person per day if you book your ticket for the right season and the right number of months in advance. This infographic* can help you figure out the best time of year to go on a European cruise by highlighting prices by season and how far in advance you should book to get the best deal. The "rule of thumb for a European cruise" graphic requires little additional editorial comment. The only question that remains is what you will do with the money you save?

* Cruise Market Watch total weighted average price (per day per person) across all cabin categories from 30 cruise lines and 163 ships representing over 8,500 sailings in northern and southern Europe between September 1, 2010 to November 30, 2013.


Paint with numbers

People might be tempted to stereotype statisticians and other data crunchers as being heavily math leaning, if not somewhat lacking of the artistic gene.  Not always so.  The telling of an easy-to-comprehend story from a complex data set is really a skillful art.  It is the same thing with finding creative ways to use the sometimes massive quantities of information in a database.  Out of the box thinking can provide new value to users in ways they never imagined.

Take the folks over at CruiseWise.com.  They dared to color outside the lines and developed a neat little port crowd calculator widget.

That could be a point of differentiation in the commoditized world of online cruise booking.  As one of history’s greatest artists/designers Coco Channel said “In order to be irreplaceable one must always be different.”

A picture is worth nine-thousand cruises

Use of the phrase "A picture is worth a thousand words" is thought to have originated from a 1921 article by Fred R. Barnard in the trade journal Printers' Ink, where he advocated the use of images in advertisements on streetcars.

Our friends at Mavens of London continue the tradition of making communications smart and effective.  They created this really cool info graph with Cruise Market Watch data (from financial breakdown of typical cruiser and 2012 passenger sourcing by region) to represent, quite literally, over nine thousand cruises from around the world.  Click on image to enlarge.




 

 

Cruiseology 101

The Cruise Ship In Miami

The Cruise Ship In Miami (Photo credit: Stuart Herbert)

Seatrade's Cruise Shipping Miami conference is awesome!  Got some great feedback from the State of the Industry and Luxury Cruise conferences which certainly will find its way (cruise value) into this blog (cruise value).

I was introducing myself today as a "cruiseologist."  Why?  What is more memorable, "Hi I'm Dave" or "Hi, I'm Dave, Cruiseologist"?  Silly? Not really.  The marketing point is, when you have less than 1 minute to meet someone and make an impression, make it memorable.