Posts Tagged ‘Norwegian Cruise Line’

Where Norwegian Cruises

Norwegian Cruise Lines has been generating positive cruise industry buzz over the last few weeks.  After all, the launch of its new “Cruise like a Norwegian” national adverting campaign alone would be enough garner cruisers attention.  But Norwegian topped itself with a simultaneous announcement of advance booking availability to sail its newest ship, the Breakaway as early as April 30, 2013. The Breakaway will home port in none other than the Big Apple - New York City). 

What else could we do?  We had to map all of Norwegian’s sailings for the next 12 months and let users discover how many cruisers around the world are cruising like Norwegians – by port, ship, country and month.  Discover for yourself using the interactive interface below.    

Insights into how the cruise lines are performing around the world, and how pricing changes impact forward earnings can be accessed from our proprietary database.  It tracks daily ticket prices and passenger sailings to port destinations for over 8,000 annual cruises.  With an exclusive window into the pricing of virtually every sailing, every day, world wide (including Carnival Cruise Lines (CCL), Royal Caribbean Cruises Lines (RCL) and Norwegian Cruise Lines (NCL)) our subscribers can view cruise revenue and passenger trends in near real time.

 


Have cruise prices and revenues softened for European sailings?

Cruise stocks have been on some ride over last few weeks.  Both Royal Caribbean (RCL) and Carnival (CCL) touched new 52-week lows early this week, only to rebound with the overall market as stock prices whipsaw in reaction to the daily cycle of news out of Europe.

Headlines jump between “Greek Default Unavoidable” to “Greek Aid Likely,” and ”Eurozone Contagion” to “Banks are Stress Tested.”

Trying to predict and trade the swings boarders on madness, but one can predict the impact on cruise cabin prices for sailings with European itineraries.

Click on the interactive chart below.  One can see with each “Priced on Month” closer to a European sailing departure, the Total Weighted Average* price has come down – more so for the nearer term sailing dates.

Indeed, European pricing trends were confirmed by Carnival’s most recent 3rd quarter earnings conference call

 “In Europe, the sovereign debt issues and the related concerns about the strength of the European banks contributed to the slowdown in EAA brand bookings. These issues, together with related declines in consumer confidence in the various markets in which we operate, seem to have contributed to the softened booking activity during this August and early September period.”

Insights into how the cruise lines are performing in other regions of the world, and how pricing changes impact forward earnings can be accessed from our proprietary database.  It tracks daily ticket prices and passenger sailings to port destinations for over 8,000 annual cruises.  With an exclusive window into the pricing of virtually every sailing, every day, world wide (including Carnival Cruise Lines (CCL), Royal Caribbean Cruises Lines (RCL) and Norwegian Cruise Lines (NCL)) our subscribers can view cruise revenue and passenger trends in near real time.

* Cruise Market Watch’s proprietary weighted average of the daily advertised price for each ships cruise sailing for each cabin category (on a per sailing day basis).  Weighting based on the total number of cabins on each ship in each category.

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How much money should I bring on a cruise

English: Disney Cruise Lines' Disney Wonder in...

Image via Wikipedia

Going on a cruise is one of many vacationer's dreams. The great thing about a cruise is that everything is pretty much there for you and you don't have to worry about bringing in extra money, not unless you want to buy some souvenirs on the place of your destination. Other than that, it's all about enjoyment and lot's of fun. It is still highly recommended though that you bring in just a bit of extra cash just in case of emergencies.

How much are last minute cruises?

There are many different types of cruises you can take and if you are going for a last minute cruises, it will all depend on where you want to go and how many days do you want to stay. If you are going to like the Caribbean, then you should be expecting between $150 to $300 per person. That includes your stay for at least 4 nights from Miami. If you are going for 7 days and coming from a different location, then the price may not be the same.

What are the best cruises?

If you are looking forward to go on a cruise with your kid's, I think the best cruise that I can recommend is the Disney cruise. Your kids will enjoy themselves while they're on the ship. They'll be entertained by their favorite Disney characters. For the parents, they can entertain themselves with some of the great shows and nightclubs as well. As part of the cruise, you will get to spend some time in the Caribbean for 2 nights or depending on the package you want to purchase. You can find the best combination like 3 days in Caribbean and 4 days Disney World.

How much money should you bring?

The average amount of money a person should ranges from $1000 to $2000. The only thing you will be spending on your cruise is your cocktails, souvenirs, and if you want to try your luck at the casino, but you won't have to pay while you are on board, you can pay that on the last day of your cruise. Coffee, tea, milk, lemonade, punch, and bottled water are all free.

What are the best places to go on a cruise?

Some of the famous cruise destinations are the Bahamas, the Caribbean, Bora Bora, Jamaica, Alaska and of course for your kid's, Disney World, but there are some other great destinations to choose from. The farther the location, the more you'll have to pay. Disney cruise is about $600 to $700 per person.

It is for your best interest to contact your local travel agent for all the list and information of available cruise destinations. They have all information of the prices and the best deal they can provide you, along with the number of days you want to spend. They will also be glad to offer different packages they have available on every cruise. This will give you an idea of what and where to go based on your budget.

Our proprietary database tracks daily ticket prices and passenger sailings to port destinations from nearly 8,000 annual cruises. With an exclusive window into virtually every sailing, every day, world wide (including Carnival Cruise Lines (CCL), Royal Caribbean Cruises Lines (RCL) and Norwegian Cruise Lines (NCL)) our subscribers can view cruise revenue and passenger trends in near real time. 

 

Will Royal Caribbean’s earnings be an Oasis?

Royal Caribbean Cruises Ltd. (NYSE: RCL) is scheduled to release the company's fourth quarter financial results this week on Thursday, January 27, 2011.  This provides us an opportunity to compare "mega" ships current pricing (per person, inside cabin).

In the graph below one can see the average inside cabin asking price (during August to December 2010) for various sailing departure dates.  The Allure and Oasis have mirrored each other fairly closely, topping out at just over $1,400 per person.  Other than Allure's inaugural sailings, you will pay roughly the same for either Royal Caribbean ship.

Interestingly, Norwegian's Epic has maintained higher pricing than Carnival's Dream.  The premium paid to sail Royal Caribbean mega ships diminishes during September to November 2011 (particularly compared the Epic) only to increase again in the later part of the year.  Albeit, one can currently book a cruise aboard the Allure or Oasis during January to March 2012 for about 11% less than January to March 2011.  The bottom line, Royal Caribbean managed to unleash two of cruising's greatest buzz-worthy ships when it went super-sized.  If RCL can to continue to retain higher asking prices, larger margins and economies of scale from those investments will reward investors.

Royal Caribbean's earnings call will be available on-line at the company's investor relations web site, www.rclinvestor.com.

Our proprietary database tracks daily ticket prices and passenger sailings to port destinations from nearly 8,000 annual cruises.  With an exclusive window into virtually every sailing, every day, world wide (including Carnival Cruise Lines (CCL), Royal Caribbean Cruises Lines (RCL) and Norwegian Cruise Lines (NCL)) our subscribers can view cruise revenue and passenger trends in near real time.

 

Top 5 least expensive cruises

Our proprietary database tracks daily ticket prices and passenger sailings to port destinations from nearly 8,000 annual cruises.

This gives us a unique vantage point to spot unusual values.* Topping our "least expensive" list is the Norwegian Sky.  For a total of $109 you could sail round trip from Miami, FL to Grand Bahamas Island, Bahamas to Great Stirrup Cay, Bahamas and Nassau, Bahamas.

Rank Price Per Day Cruise Ship Sail On Date Total Number of Days
1 $27 Norwegian Sky 9/5/2011 4
2 $35 MSC Poesia 1/30/2011 7
3 $36 Vision of the Seas 11/18/2011 14
4 $38 Splendour of the Seas 11/25/2011 16
5 $39 Monarch of the Seas 1/31/2011 4
FORT LAUDERDALE, FL - NOVEMBER 10: Suzanne Sum...

Getty Images via @daylife

If you have more time sail the MSC Poesia.  For as little as $249 she cruises from Fort Lauderdale, FL to Key West, FL and Ocho Rios, Jamaica to Grand Cayman, Cayman Islands to Cozumel, Mexico returning to Fort Lauderdale, FL.

The last three in our top 5 least expensive cruises (per day per person) are all Royal Caribbean.  Of the three, two don’t sail until November 2011, so you have plenty of time to book.

The Vision of the Seas, which hit prices as low as $514 in December, is a transatlantic sailing.  It starts in Lisbon Portugal, moving to several stops in Grand Canary Islands; then Recife, Salvador and Rio de Janeiro Brazil.

Closer to home the Monarch of the Seas, pricing a round trip from Port Canaveral, FL at $159.  It stops in Coco Cay and Nassau, Bahamas.

Feeling even more exotic?  Try this low price Spain to Brazil cruise.  The Splendour of the Seas from $619 also crosses the Atlantic.  You will sail from Barcelona Spain with stops in Valencia Spain; Cadiz Spain; Lisbon Portugal; Tenerife Canary Islands and Salvador Brazil.

For more least expensive cruises visit World Cruise Watch.

With an exclusive window into virtually every sailing, every day, world wide (including Carnival Cruise Lines (CCL), Royal Caribbean Cruises Lines (RCL) and Norwegian Cruise Lines (NCL)) our subscribers can view cruise revenue and passenger trends in near real time.

* Lowest advertised inside cabin price from December 2010.  Price will vary based on actual date of booking.

 

 

 

Norwegian Cruise Line ad account under review

Ad Age is reporting Norwegian Cruise Line (NCL) is putting its current creative advertising account up for review.  The account, valued at $50 million, has been handled by the Austin based Idea City for the last five years.

Headquarters of Norwegian Cruise Line
Image via Wikipedia

The Idea City ad campaigns have focused on driving home the message NCL is different in a “freestyling” way.  The TV spots showed, tongue in cheek, what it might feel like to dine on a competitor’s cruise ship – one featuring traditional fixed dining times and formal attire.

Speculation is NCL is making the change as part of its planned stock IPO (initial public offering).  Increased visibility could help the pricing of an initial offering of its stock. NCL has not shied away from publicity, being featured on CNBC's Cruise, Inc. "Big Money on the High Seas" and more recently in "Undercover Boss," a reality show where CEO, Kevin Sheehan worked alongside NCL onboard staff.

NCL, with it's 50% owner Star Cruises, together control a 7.7% share of the 2011 worldwide cruise market.

According to Ad Age, a pitch has already been delivered by Pile & Co. of Boston.  Idea City is expected to defend the account and NCL is shopping other agencies.  Regardless of what agency takes over, look for a new ad campaign to be hitting print and broadcast media in approximately six months.