Premium Cruise Line Celebrity Generating Buzz with Solstice

Solstices occur twice a year, when the tilt of the Earth’s axis is oriented directly towards or away from the Sun.

An inaugural launch like Celebrity’s Solstice, however, occurs just once. Celebrity is reaching new cruise line marketing heights in getting its pod chirping.

The blogosphere abounds with buzz.

That fits in with green strategy.  So does naming Professor Sharon L. Smith, an ocean scientist, as the ship Godmother.

It all adds up to good marketing by Celebrity - it’s one Solstice I wont soon forget.

 

3 Comments

Trackbacks/Pingbacks

  1. […] Premium Cruise Line Celebrity Generating Buzz with Solstice […]

  2. […] I run across a little marketing gem that catches my imagination and I feel is worth sharing (such as the Solstice launch). After all isn’t this is what marketing is all about; creating positive conversations, getting […]

  3. […] sister to the Solstice, the Equinox deserves ranking on this list for genetic reasons alone. […]