Posted By Cruise Market Watch ~ 24th September 2012
People might be tempted to stereotype statisticians and other data crunchers as being heavily math leaning, if not somewhat lacking of the artistic gene. Not always so. The telling of an easy-to-comprehend story from a complex data set is really a skillful art. It is the same thing with finding creative ways to use the sometimes massive quantities of information in a database. Out of the box thinking can provide new value to users in ways they never imagined.
Take the folks over at CruiseWise.com. They dared to color outside the lines and developed a neat little port crowd calculator widget.
That could be a point of differentiation in the commoditized world of online cruise booking. As one of history’s greatest artists/designers Coco Channel said “In order to be irreplaceable one must always be different.”