Online traffic for cruise travel May 2009

Our monthly Cruise Search Index reflects change in cruise demand as measured by the number of visitors to online cruise websites.

For the month of May 2009, U.S. online search for cruise travel is estimated at 9.8 million monthly unique individuals. This represents a -15.5% decrease from the month prior (typical for the season) and a 3.2% increase over the same time last year (May 2008).

The chart below illustrates the unique visitors to cruise sites by month over time.  Reflected in the chart is the decline in demand beginning in August 2008 (below previous year levels), the steep increase in interest beginning in January 2009 and a waining into the summer months albeit slightly ahead of the same time last year.

Online traffic search for cruise travel









The following chart represents traffic for the top four visited Cruise Line websites.Online traffic search for cruise lines








The following chart represents traffic for the top four visited Cruise Line booking sites.

Online traffic search for cruise booking sites









Source: Comscore