Love is… Cruise Marketing

Occasionally I run across a marketing gem that catches my imagination and I feel is worth sharing (such as the Solstice launch). After all isn’t that what marketing is about - creating positive conversations, getting the pod chirping, “making him (or her) notice you?”

So with Valentine's Day rolling around, you expect something from Windstar Cruises, the cruise line that sets out to own the romantic niche.  Windstar (Porthole Cruise Magazine’s  “Most Romantic Cruise Line” and Cruise Critic’s "Best Cruise Line for Honeymoons”) doesn’t disappoint.  Love is most certainly in the air at Windstar.

Windstar’s Romance Package is offered to guests who book a 2009 sailing and place a deposit from January 15 to February 14, 2009.  The package includes an in-room delivery of chocolate-dipped strawberries and a bottle of chilled Veuve Clicquot Yellow Label as well as his and her relaxing 50-minute massages in WindSpa.


Since October Cruise Market Watch has been posting about the impact the economy will have on cruise marketing and the luxury cruise segment.  Seeing the smile on your loved one's face, that is return on investment (ROI) in today's economy.