Geography of online cruise search

The map below illustrates where people searching online for cruise topics come from. It shows the truly international market of the cruise industry today. Within each geographic market resides its own set of opportunities and consumer dynamics.

Source: Google Insights

1 Comment


  1. […] While that may be true, I think the strategy is larger than that.  After all, 60% of revenues will still be from North America.  “The Nation of Why Not” may also be a smart, timely play off the recent historic election and current forward-looking mentality towards economic recovery.  In addition, research shows destinations play an important role in consumer cruise choices, so RCL may be promoting its depth of destination alternatives to U.S. consumers.   […]