Cruise Index December 2008 Update

Our monthly Cruise Search Index reflects change in demand and online search market share. U.S. online cruise search is estimated at 7.1 million monthly unique individuals for the month of November. The good news is Cruise Search stabilized from an October drop but the bad news is it is still down compared to the same month the year prior.

 

% Change for November '08
vs Last Year vs. Last Month
Total Internet Traffic 4.4% 0.1%
Total Cruise Search -7.9% 0.9%

 

Percentages in the charts below represent the approximate share of all online cruise traffic.

Chart 1 - % of traffic for top Cruise Lines from all cruise related traffic (click to enlarge)

 

 

 

Chart 2 - % of traffic for top booking sites from all cruise related traffic (click to enlarge)

 

 

Also note our updated December Cruise Price Index.