Cruise Market Watch Announces 2011 Cruise Line Market Share and Revenue Projections

Among the 2011 highlights:

On the heals of the 3,650 passenger Carnival Dream, the 5,400 passenger Royal Caribbean Oasis and Allure and the 4,200-guest Norwegian Epic a total of 14 additional cruise ships will come online by 2014. These new ships will add another $1.6 billion in annual revenue to the cruise industry. By 2014, 21.6 million cruise passengers are expected to be carried worldwide.

The new ships bring attention to cruising, creating interest, additional pricing power, economies of scale and bookings of first time cruisers.  Average cruise revenue per passenger (APCD) for 2011 is projected to be $218.57, a 5.2% increase over 2010.

Moreover, the addition of the new ships allow older ships to be spun off to other overseas brands, generating additional revenues and further penetration of less mature overseas markets.  International markets are now growing passengers faster, percentage wise, than the core North American market.

The new ships are the Apple iPhone’s of the sea.  They generate excitement, helping to get cruising back to front and center so vacationers are thinking “that would be fun.” This helps chip away at the edges of the “hard core” resistors, those 55% of the U.S core market who have never cruised.


  1. Is there any statistic about the percentage of online cruise bookings? Does anybody know how travelers are booking a cruise? Through online travel agencies or offline?


  1. […] “Cruise Market Watch Announces 2011 Cruise Line Market Share and Revenue Projections”. Cruise Market Watch. […]

  2. […] A full review of all their social media assets would take more than one post to do, so I picked a few elements to compare: what they’re doing on official blogs, and how they use Twitter and Facebook. The result? There was no clear “best social media cruise line” winner, as each did well (or poorly) in selected areas, however on balance it appears that Carnival Cruise Lines has more deeply invested in creating social media experiences for their customer community – a position which befits the company holding over 51% share of the cruise market. […]