Archive for December, 2011

Land versus Sea; so many choices

Carnival recently announced an upgrade to its advertising campaign just ahead of the 2012 wave season. Right on the heals of NCL’s “Cruise like a Norwegian” and RCL’s “The Sea Is Calling” Carnival’s “Land Versus Sea” commercials are aimed directly at the yet to be tapped first time cruiser market.

What destinations can cruiser newbies discover aboard Fun Ships in 2012? And from what home ports can they set sail? What could Cruise Market Watch do but count and map the options in the interactive table below.

The sea is calling; how much to answer?

Advertising is a form of communication used to persuade, a job made all the easier when that message taps into innate human desires.  Life itself emerged from the ocean 500 million years ago and in fact no less than 60% of adult’s bodies are water.  European sailors returned to it in search of discovery of new worlds.

Royal Caribbean seeks to draw from our yearning for the ocean in a new ad campaign “The Sea Is Calling” (Learn more and see the video here.)

What else could we do but answer the question - at what cost? We had to graph Royal Caribbean’s average price per person per day for an inside cabin on sailings to destinations in the Caribbean.

You can answer Royal Caribbean’s calling for as low as $82 per person per day as early as the end of this January - or during peak pricing towards early July for as much as $145 per person per day.   Either way, both Royal Caribbean and the ocean will be waiting to greet you.

Cruise Market Watch’s proprietary databases are mined, statistically analyzed and modeled for over 1,100 ports of call from over 9,000 sailings by 190 different cruise ships owned by 25 cruise linesCruise Pulse™ and Port Pulse™ reports provide near real time guidance on net revenue yields, capacity and year over year ticket pricing trends as well as port visitations and economic impact estimates.