Market Share

2012 World Wide Market Share

The total world wide cruise industry is estimated at $34.07 billion with 20.3 million annualized passengers carried, a 5.6% increase over 2011. Brand diversification of all operations is summarized below.

*Norwegian Cruise Lines is jointly owned by Genting Hong Kong (owners of Star Cruises) and Apollo Management. **Oceania Cruises and Regent Seven Seas Cruises are owned by Apollo Management and operated under parent company Prestige Cruise Holdings. ***TUI Cruises is a German-based joint venture between TUI AG and Royal Caribbean Cruises Ltd.

Sources: Cruise Market Watch’s proprietary Cruise Pulse™ and Port Pulse™ databases, Royal Caribbean Cruises, Ltd., Carnival Corporation and plc, NCL Corporation Ltd., Thomson/First Call, Cruise Lines International Association (CLIA), The Florida-Caribbean Cruise Association (FCCA) and DVB Bank.