Comments on: Finding new passengers – keep the spa, toss the cruise. http://www.cruisemarketwatch.com/blog1/articles/finding-new-passengers-keep-the-spa-toss-the-cruise/ The Cruise Industry’s destination for market share, size and marketing trends Wed, 08 Feb 2012 01:21:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ryan Wahlstromhttp://www.cruisemarketwatch.com/blog1/articles/finding-new-passengers-keep-the-spa-toss-the-cruise/#comment-198 Ryan Wahlstrom Wed, 25 Feb 2009 02:58:04 +0000 http://www.cruisemarketwatch.com/blog1/?p=1343#comment-198 Thanks for stopping by Lee. You know a lot, and what makes obvious sense my friend. I think that while the cruise industry has rightly focused its business on growth via shipbuilding, expanded ports etc., it has been the easier path to simply contract out the spa and take the revenue cut.BUT as the cruise industry matures its growth curve will begin to flatten, and when that begins to happen it is imperative the industry looks to aggressively and CREATIVELY expand out to capture new non-cruisers. Logic dictates that to do this requires taking away customers from other markets, and the only way that can be achieved is hard work and being the best in that niche – not as an afterthought. Thanks for stopping by Lee. You know a lot, and what makes obvious sense my friend. I think that while the cruise industry has rightly focused its business on growth via shipbuilding, expanded ports etc., it has been the easier path to simply contract out the spa and take the revenue cut.

BUT as the cruise industry matures its growth curve will begin to flatten, and when that begins to happen it is imperative the industry looks to aggressively and CREATIVELY expand out to capture new non-cruisers. Logic dictates that to do this requires taking away customers from other markets, and the only way that can be achieved is hard work and being the best in that niche – not as an afterthought.

]]> By: Lee Hoffmanhttp://www.cruisemarketwatch.com/blog1/articles/finding-new-passengers-keep-the-spa-toss-the-cruise/#comment-197 Lee Hoffman Tue, 24 Feb 2009 23:00:55 +0000 http://www.cruisemarketwatch.com/blog1/?p=1343#comment-197 Right On! I've been preaching this for the 20 years I've been working in this industry. The obvious brand partner is of course Red Door, the most well known domestic brand, which would of course give the parent company Elizabeth Arden and the cruise partner the chance to explore many cross-promotion opportunties. But as Steiner retains the vast share of the spa concession business, the easiest get is what would happen if Steiner closed the AquaSpa brand and re-launched their marine product under their healthy "Mandara Spa" brand. Have to imagine the Warshaw's have explored that notion, but what do I know..... Right On! I’ve been preaching this for the 20 years I’ve been working in this industry. The obvious brand partner is of course Red Door, the most well known domestic brand, which would of course give the parent company Elizabeth Arden and the cruise partner the chance to explore many cross-promotion opportunties. But as Steiner retains the vast share of the spa concession business, the easiest get is what would happen if Steiner closed the AquaSpa brand and re-launched their marine product under their healthy “Mandara Spa” brand. Have to imagine the Warshaw’s have explored that notion, but what do I know…..

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