Comments on: Cruise marketing top 10 greatest moments

By: Arjun Sri Ranjan

Arjun Sri Ranjan — Sun, 19 Jun 2011 04:50:23 +0000

I woiuld love to kown how a 10hrs curise between 2 destinations could be marketed

Any ideas???

By: What “Oasis” means to Cruise | Cruise Market Watch

What “Oasis” means to Cruise | Cruise Market Watch — Thu, 16 Dec 2010 15:38:11 +0000

[...] 1999 Royal Caribbean launched the first of five Voyager class ships, the Voyager of the Seas. At 3,114-passengers it was a [...]

By: Ryan Wahlstrom

Ryan Wahlstrom — Fri, 27 Feb 2009 02:22:15 +0000

This is exciting news Michael! I’ll post a link here when you are ready.

By: Michael Grace

Michael Grace — Thu, 26 Feb 2009 20:13:38 +0000

My book will be coming out soon on how THE LOVE BOAT changed the cruise market and loved this survey. http://www.cruisingthepast.com

By: Cruise Market Watch » Carnival’s red, white and blue corporate logo

Cruise Market Watch » Carnival’s red, white and blue corporate logo — Sun, 15 Feb 2009 18:33:15 +0000

[...] I blogged here recently about Carnival’s iconic ship funnel, and how it’s design originated from a 1968 Canadian Pacific ship to become Carnival Cruise Line’s widely recognized logo. [...]

By: David Gevanthor

David Gevanthor — Fri, 26 Dec 2008 14:08:55 +0000

In addition to Stephen’s point regarding Skald, I think it should be noted that RVL also developed the first series of ships based on a modular design for cabins constructed outside the vessel and further marketed with a unique sell-by-type concept.

Three other marketing moments that warrant mention: the advent of the CruiseTour concept that integrated land with cruise to create a destination vacation (Pearl Cruises); cruise air/sea programs that made cruising popular and accessible in non-port cities; and the successful launch of the ocean liner QM2 which re-energized a worldwide interest in transatlantic crossings.

By: Stephen Bone

Stephen Bone — Wed, 24 Dec 2008 02:48:29 +0000

Since you are looking at marketing high points, I think you may have missed a significant one: Royal Viking Line’s Skald Program.

Royal Viking Line may not have been the first shipping line to have a direct marketing program directed at its past passengers, but it was certainly the first to have a product and marketing program that built a fanatical loyalty amongst its luxury segment customers. Most other cruise loyalty programs that followed emulated RVL’s Skald program.

By: Allan Hoffman ACC CTC

Allan Hoffman ACC CTC — Tue, 23 Dec 2008 02:44:14 +0000

Wow, Great article but I feel you left out Celebrity’s Solitice (great ship), need more details on what Cunard is doing now — Queen Victoria and Queen Elizabeth and should have mentioned that Premier Cruises Big Red Boat was followed by the short lived American Family Cruises and has now the market has been taken over by the leader in family cruising Disney Cruiselines!

By: Ryan Wahlstrom

Ryan Wahlstrom — Wed, 17 Dec 2008 20:42:00 +0000

Good points Bruce, thanks for your feedback. I agree the funnel, logo and Kathy Lee are outward representations, marketing tactics if you will, and the driving force behind them was the underlying genius of Carnival’s strategy to bring cruising to the masses.

By: Bruce Nierenberg

Bruce Nierenberg — Wed, 17 Dec 2008 12:54:04 +0000

There is a difference between an advertising campaign or corporate identity and a true marketing concept that drives industry growth.
The brilliance of Carnival wasn’t in a spokesperson or a funnel design, it was in seeing the advantage of building new bigger ships and “marketing ” to the mass market. That’s a true marketing concept.
But it’s an interesting subject…one that would make for an interesting discussion