August 2008 Cruise Search

Posted By Cruise Market Watch ~ 13th September 2008

Our monthly Cruise Search reflects change in demand and online market share. U.S. online cruise search is currently estimated at 9.4 million monthly unique individuals. Cruise Search shrank vs. both the previous month and August of last year. This indicates continued tempering in online activity likely based on the economic conditions faced by travelers.

% Change Aug ’08
vs Last Yearvs. Last Month
Total Internet Traffic1.4%-0.1%
Total Cruise Search-4.9%-3.5%

Percentages in the charts below represent the approximate share of all online cruise traffic.

Chart 1 - % of traffic for top Cruise Lines from all cruise related traffic (click to enlarge)

CruiseSearch August 2008 Online Cruise Agent TrafficChart 2 - % of traffic for top booking sites from all cruise related traffic (click to enlarge)


Sources: Google Trends, Comscore

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