Cruise Market Watch

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2009 North American Cruise Market Share

In 2009 the total North American cruise market is estimated at $15 billion. This includes North American passengers and foreign travelers departing from North American ports.

2009 Rest-of-World Cruise Market Share

An additional $9.9 billion is derived from the rest of the world.

• $6.4 billion Europe
• $2.2 billion Asia
• $0.6 billion South America
• $0.5 billion Australia
• $0.1 billion Middle East/Africa

This leaves the total worldwide cruise industry at an estimated $24.9 billion, a -9.5% decline from 2008.

Passenger Capacity

Total worldwide cruise capacity at the end of 2009 will be 383,093 passengers (a 6% increase over 2008) and 245 ships.  Annualized total passengers carried world wide is estimated at 16 million for 2009, a 2.6% increase over 2008.  Brand diversification of all operations is summarized below (updated 2/1/09).

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¹ Carnival will be phasing out the Ocean Village brand over the next two years, transfering the ships to P&O Cruises

² Oceania Cruises and Regent Seven Seas Cruises are owned by Apollo Management. Apollo Management also owns 50% of Norwegian Cruise Lines, with Star Cruises (corporate headquarters in Hong Kong) owning the other 50%.

Estimates derived from: Royal Caribbean Cruises, Ltd., Carnival Corporation and plc, Star Cruises Ltd., 2008 CLIA Cruise Market Overview, U.S. Department of Transportation Maritime Administration North American Cruises, and Seatrade