Cruise Market Watch

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2010 North American Cruise Market Share

In 2010 the total North American cruise market is estimated at $15.95 billion. This includes North American passengers (estimates are 5% orignate from Canada) and foreign travelers departing from North American ports.

2010 Rest-of-World Cruise Market Share

An additional $10.83 billion is derived from the rest of the world.

• $7.2 billion Europe (66.9%)
• $2.4 billion Asia (22.5%)
• $0.6 billion South America (5.1%)
• $0.5 billion Australia (5.0%)
• $0.13 billion Middle East/Africa (.5%)

The total worldwide cruise industry is estimated at $26.78 billion for 2010, a 7.4% increase over 2009.

Passenger Capacity

Total worldwide cruise capacity at the end of 2010 will be 416,998 passengers (a 6.9% increase over 2009) and 254 ships.  Annualized total passengers carried world wide will be 18.4 million in 2010, a 7% increase over 2009.  Brand diversification of all operations is summarized below (updated 11/28/09).

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¹ Carnival will be phasing out the Ocean Village brand by the start of 2011, transfering the ships to P&O Cruises

² Oceania Cruises and Regent Seven Seas Cruises are owned by Apollo Management. Apollo Management also owns 50% of Norwegian Cruise Lines, with Star Cruises (corporate headquarters in Hong Kong) owning the other 50%

Sources: Royal Caribbean Cruises, Ltd., Carnival Corporation and plc, Star Cruises Ltd., CLIA Cruise Market Overview, U.S. Department of Transportation Maritime Administration North American Cruises, Seatrade and DVB Research & Stategic Planning