January 2009 Cruise Index Update

Is the bottom in?  Our monthly Cruise Search Index reflects change in cruise demand and online search market share. For the month of December 2008, U.S. online cruise search is estimated at 7.3 million monthly unique individuals. This represents an increase of 3.8% versus last month and 0.2% versus the same month last year.  This may be an early signal of stabilization after four consecutive months (Aug-Nov) of year over year declines.

% Change for December ’08
vs Last Yearvs. Last Month
Total Internet Traffic3.7%-0.1%
Total Cruise Search0.2%3.8%

 

Percentages in the charts below represent the approximate share of all online cruise traffic.

Chart 1 – % of traffic for top Cruise Lines from all cruise related traffic (click to enlarge)

 

 

 

Chart 2 – % of traffic for top booking sites from all cruise related traffic (click to enlarge)