Posted By Cruise Market Watch ~ 14th January 2009
Is the bottom in? Our monthly Cruise Search Index reflects change in cruise demand and online search market share. For the month of December 2008, U.S. online cruise search is estimated at 7.3 million monthly unique individuals. This represents an increase of 3.8% versus last month and 0.2% versus the same month last year. This may be an early signal of stabilization after four consecutive months (Aug-Nov) of year over year declines.
|% Change for December ’08|
|vs Last Year||vs. Last Month|
|Total Internet Traffic||3.7%||-0.1%|
|Total Cruise Search||0.2%||3.8%|
Percentages in the charts below represent the approximate share of all online cruise traffic.
Chart 1 – % of traffic for top Cruise Lines from all cruise related traffic (click to enlarge)